We build brands
on demand
With over 2 decades of Brand Building experience we have developed a tried and true process.
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Define Brand Elements:
Start by defining the core elements of your brand, including the logo, color palette, typography, and visual style.
Develop a logo that reflects your brand's personality and values, ensuring it is versatile and scalable for various applications.
Select a color palette that aligns with your brand's identity, considering the psychological associations of different colors and their impact on perception.
Choose typography that complements your brand's voice and personality, balancing legibility with aesthetic appeal.
Determine other visual elements such as patterns, textures, or iconography that reinforce your brand's identity and differentiate it from competitors.
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Create Brand Guidelines:
Once you've defined your brand elements, document them in a comprehensive brand guidelines document.
Clearly outline rules and standards for the usage of each brand element, including specifications for logo placement, color usage, typography, and imagery.
Provide examples and visual references to demonstrate how brand elements should be applied in different contexts and scenarios.
Include guidelines for maintaining consistency across various touchpoints, both online and offline, ensuring a cohesive brand experience for customers.
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Design Collateral Templates:
Develop templates for key brand collateral items such as business cards, letterheads, envelopes, and presentation decks.
Incorporate your brand elements into these templates, ensuring they adhere to the guidelines outlined in your brand guidelines document.
Consider the specific requirements and dimensions of each collateral item, optimizing the design for print and digital use.
Test the templates across different applications and platforms to ensure they maintain visual consistency and integrity.
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